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Car Posters, by Emmanuel Lopez
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•The invention and development of the motor car has led to great transformations in our society and is charted here through the striking posters that were used to show off the latest models
•Large number of illustrations show the range of design styles through the 20th century, including famous artists such as Cassandre
The artworks in this book show the history of the car from its creation up until the start of the 1970s. The posters have been chosen for their importance, rarity, beauty and innovation, as well as for what they represent in terms of significant historical, technical and artistic stages of the motor car. They showcase the work of the designers and illustrators who constantly strove to come up with new ideas and styles to match the technological progress of famous names such as Peugeot, Mercedes Daimler, Renault, Citr�en, Bugatti, Buick, Fiat, Rolls Royce and Chrysler, as well as others that are less well-known nowadays.
As the cars developed, so the daredevil drivers and entrepreneurs found increasingly daring exploits with which to show off their prowess and endurance. Emmanuel Lopez charts the history of car racing from early competitions such as the Paris-Rouen in 1894, which saw steam-driven carriages going head-to-head with petrol engines over a 126 km course, through the start of international races and on to the Grand Prix, the rise of circuits such as the N�rburgring and the legendary Le Mans 24-hour Race.
Not to be forgotten are the innovations that enabled cars to become better and better: Michelin's pneumatic tyres, Gentilhomme's car horns, brakes by Boyriven and Triplex windscreens. Alongside these, developments in petrol and engine oil were equally important in making the motor car both a must-have for travel and an enthralling spectacle when racing.
It was not just the cars that changed during this time; the illustrative styles did too. The work of artists such as Berhard, de Val�rio, Cappiello, Cassandre, Ch�ret, Ernst, Falucci, Gaudy, Gr�n, Hohlwein, McKnight Kauffer, Pal, Privat-Livemont and Rochegrosse shows the important variety of styles used by illustrators in this era and brings the wonderful cars and races to life in vivid color.
- Sales Rank: #1290180 in Books
- Published on: 2014-04-30
- Original language: English
- Number of items: 1
- Dimensions: 12.47" h x .94" w x 9.70" l, 3.48 pounds
- Binding: Hardcover
- 200 pages
Review
What fun you would have tearing every single image out of this book and stick it on the wall—but you shouldn't! It's too nice a book to cannibalize. . . As a purveyor of vintage posters, prints, lithographs and advertising signs, Lopez has a large frame of reference so when he says that the selection in this book represents the most important, beautiful, rare and innovative posters, you can be sure he's looked long and hard. . . the most excellent Preface, brief as it is, by printer and collector G�rard Marci is lively, sincere, and relevant. Clearly he and the author have a deep interest in the subject matter and the art form. (Sabu Advani SpeedReaders, July 2014)
Most helpful customer reviews
8 of 8 people found the following review helpful.
Poster motion
By Robin
Another excellent poster book from the Antiques Collectors' Club. Though not a proper series, the two previous books covered railroads and liners with the same editorial format as this title: one poster a page (ten of them are spread wide) and an illustrated essay to the seven chapters. The posters are really divided into two sections, first are posters for the many car companies from 1891 to 1945, the second part looks at posters for racing, car shows and accessories.
Art, now over a hundred years old, used for selling cars back then seemed to feature a lot of females, not as you would expect as passengers but driving . Page ten has a painting for De Dion-Bouton cars with a lady in charge of what is really a motorised horseless carriage, this was in 1890 long before complete female emancipation. It's not until the twenties that the ladies become passengers in a male driven car, least according to the art featured here. Because this was a new form of travel there are plenty of posters for small manufacturers who eventually fell by the wayside leaving today's well-known marques, for example: Fiat, Citroen, Ford, Chrysler.
I found it fascinating to follow the changing style of art from the turn of the twentieth century where the posters used paintings and the typography was a kind of an afterthought to be dropped into an empty space. Two decades later a much more graphic style had evolved with strong colored shapes and bold type. On page eighty-one is a stunning 1930 poster for Bugatti designed by Rene Vincent showing a black upright shape with a speeding car breaking out of the top of the poster and just the company name in big letters across the bottom.
The speeding vehicle was obviously a strong selling point in the second section of posters about racing. Plenty of scope for artists to show cars at an angle with elliptical wheels and speed lines everywhere. The book's cover uses a 1947 Marseilles Grand Prix painting by Andre Bermond. This racing section has the most recent posters in the book, three from 1968 to 1970, two feature Daytona races days and other is for Porsche with a head shot of Steve McQueen, fortunately these three only occupy a spread because I thought they clashed with all the wonderfully exuberant historical posters throughout the book. The car shows and accessory pages only show work up to 1950.
Like the railway and ocean liner poster books this one has a clean, elegant presentation with enough white space on each spread to enhance the feel of the art. I think it's worth saying that all the posters come from a French collection and so they reflect European styles of art and design. Emmanuel Lopez has created the perfect historical look back for car lovers.
0 of 0 people found the following review helpful.
Very Detailed and Interesting
By J. Butler Jr.
The book has a broad variety of posters of European cars and a few American cars sold in Europe. It would have been nice if the author had included more American Cars from both the United States as well as Europe
1 of 1 people found the following review helpful.
When driving was an art . . .
By Chris Sterling
Ah, for the day of the poster . . . when how (and where) your portrayed an automobile and its driver was every bit as important as selling the car itself. Centering on posters from 1900 into the 1960s or so, and emphasizing European makes, this is a wonderful collection of well-reproduced colorful posters with notes about the artists. The different and changing artistic styles from Victorian fussy to art deco are evident throughout. Many of the marques illustrated are sadly long gone, but here and there a Chevy or another current brand shows up. Lovely book.
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