Free Ebook Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman, by Joe Catal
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Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman, by Joe Catal
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This 217-page book is for anyone who ever has to call a total stranger who has never heard of you or your company, and you're trying to ask him for money, an appointment, or get an information package in his hands on the initial call.
It's for the person whose paycheck is dependent upon producing sales. It gives hundreds of ideas and concepts showing you how to sell in a systematic and intelligent manner, learned from years of selling in the trenches. What you read today, you use today. No filler, just time-tested technique after technique.
See three actual chapters from the book on voice mail, screeners, and opening statements.
If your competition reads this book and you don't, you or your sales force won't stand a chance. This is a must read for anyone who wants to know what the top sales reps are doing by phone.
Here Are Just a Few of the Hundreds of Tips
• How to write an effective opening
• Answers for any type of objection
• Callback scripts that close the sale
• Leaving voice mails that get results
• How to find hot leads
• Selling on the inbound call
• How to get quality referrals
• Sure-fire closing techniques
• How to steal accounts
• How to get past screeners
• Great questions to ask
• How to prospect painlessly
• Selling large accounts
• Why you should raise your prices 25%
And much more!
- Sales Rank: #913023 in eBooks
- Published on: 2011-07-27
- Released on: 2011-07-27
- Format: Kindle eBook
About the Author
Joe Catal is a salesperson just like you. He has averaged 100+ calls per day since 1985. He has heard over 350,000 "no's" by phone-while consistently being among the top salespeople everywhere he's worked. He has sold insurance, computer-software, websites, furniture, warranties, pet insurance, long distance services, radio advertising, and financial services. He has tested these tips "in the trenches" and they'll help you dramatically increase your own sales and appointments.
Most helpful customer reviews
53 of 58 people found the following review helpful.
5 stars? A more jaded review.....
By Christian Phillips
I was prompted to purchase Joe's book after reading the high praises the book received from past readers. Alas, after reading it, I became clear that, to paraphrase a well known saying, '50+ 5-star reviewers actually CAN be wrong'.
But first, my bias. I am involved in an inside sales position where what I call a "sale" is a just cold called prospect saying "OK, I will sit down and meet with your field sales representative". So what my clients "buy" is not a actual product or service, but rather they 'buy into' the AOK to start business discussions. So call this 'soft', 'consultative', 'strategic' selling...whatever, 40+ hours a week I am on the phone talking to people whom I have never met about businesss issues that may or may not be relevant to them.
Keeping this in mind, if I were to try many of Joe's recommendations in my daily discussions with business clients they meet with as much welcomed receptivity as a loud fart in church. Joe's sales vision and ideas simply would NOT work in my sales world. If you are a sales person making a living on your ability to entice a business person whom you have never met to discuss big money solutions/products/services/etc., this book will NOT do you any favors.
But, if you sell a service/product that can be purchased in a one time shot over the phone then definitely give the book a try. I have read a number of telesales books in the past and this book definitely gives more solid tricks of the trade, tactics you can use immediately, than most books I have read. Just make sure that what you are selling can be sold in a single call (or at least within a week and without an actual presentation).
Happy hunting!
14 of 14 people found the following review helpful.
Excellent Book
By Jim Sample
This is a no B.S. book on what it takes to sell by phone.
Whether you're setting appointments or closing the deal by phone it really doesn't matter. This is a hard hitting book.
I like the authors no nonsense approach to selling. They're either a high probability prospect or not.
The book teaches you how to get in and out of calls quickly and find the buyers today. The best on phone sales I've ever read.
9 of 9 people found the following review helpful.
Tested salesmanship methods
By A Customer
A few things struck me about this book.
1. It teaches you when to say "No" to suspects. I learned from it to be more discerning with whom I am talking. This book tells you how to determine, in minimum of time, if you are talking to someone who can buy from you (even if the other party won't admit that he's not interested or that he doesn't have the authority to buy). Like they say on Wall Street: "fill or kill".
2. It gives you tips to help you establish your authority early in the call. How to deal with various brushoffs (more or less graciously).... When it's better to be direct, or even blunt... It's not just one style of selling, but rather a mix of hard- and soft-sell techniques that can be adapted to the situation.
3. It gives you specific expressions to use. Short sentences that sound natural and go past the initial indifference and suspicion of people... I'm studying it to learn how to keep the flow of conversation so that it doesn't seem contrived, and how to go from one idea to another in a natural way so that I don't sound like a telemarketer.
4. There's indeed no filler. Just lots of ideas about prospecting, presentation and closing. Some may not apply to your work, but you can extract the priciples. I've read this book two times and I open it almost every day. You must read it - now!
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