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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It, by Mark Pendergras
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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
- Sales Rank: #101588 in Books
- Published on: 2013-05-14
- Released on: 2013-05-14
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.50" w x 6.25" l, 1.70 pounds
- Binding: Paperback
- 560 pages
Review
A NEW YORK TIMES “NOTABLE BOOK OF THE YEAR”
“A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever.”
—New York Observer
“Marvelously entertaining history.”
—Los Angeles Times
“In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious.”
—Washington Post
“Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola.”
—Wall Street Journal
“A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths.”
—New York Times Book Review
About the Author
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan's Tipping Point. He lives in Colchester, Vermont.
Most helpful customer reviews
0 of 0 people found the following review helpful.
SUPER ACCOUNT OF AMERICAN HISTORY
By Cabin Crow
Want to learn how Coca Cola ended up in every little village on the planet? Or did you ever wonder why restaurants normally don't sell can or bottle Coke? Maybe you never marveled at the amazing powers of the modern advertising industry that didn't really exist prior to the Coca Cola company. Or perhaps you didn't know that 'Ike' was basically elected on a steamroller campaign backed by Coca Cola. Read it. Fascinating history of the USA. Nothing about 'evil corporations', just a good history of economics, social science, and marketing without ever losing sight of the human endeavor.
3 of 3 people found the following review helpful.
Good for a comprehensive history of Coca-Cola but too long winded
By Charles Chan
Interesting for a more than detailed reading of Coca-Cola history. It's too detailed in certain part such as the world world two session. If the whole book could be compressed to half the present size, that will be even better.
0 of 0 people found the following review helpful.
The gold standard for business biographies
By ZJ
Excellent read, very well researched and written. Hard to imagine how it could be improved. Doubt I'll ever read a business study/history better than this.
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