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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth, by Sean Ellis, Morgan Brown
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Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.
So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.
Case studies included are:
Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly
Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
- Sales Rank: #44375 in eBooks
- Published on: 2014-06-24
- Released on: 2014-06-24
- Format: Kindle eBook
Most helpful customer reviews
21 of 21 people found the following review helpful.
You can read theory... or you can read actual studies...
By Tommy Walker
Here's the thing....
There's a lot of big talk on "Growth Hacking" out there, and I get it. It's a sexy term, it sounds cool & to call yourself a growth hacker makes you feel like you're someone who can manipulate The Matrix & bend the Internet to your will.
But a lot of what's out there is just that... big talk.
This book however comes from guys who have actually done it. Time & time again they've found the ways to drive growth & now they tear down what other businesses are doing too.
That part is important. This is not some "outsider looking in & reporting what they find" type material. These are peers reviewing their peers work & talking about the mechanics behind the growth machine.
I don't write many reviews, but when I do, you can bet it's for something as good as this book.
8 of 8 people found the following review helpful.
Practical research from people who know what they're talking about
By Nate Desmond
Whether you're a growth hacker looking for new ideas or a founder looking for customers, you need to read this book.
Based on thorough research of successful companies like Uber, Upworthy, and Hubspot, Sean and Morgan (both experienced growth hackers themselves) provide keen insights and practical takeaways.
My two favorite case studies are Evernote and Upworthy. Rather than focusing on growth, Evernote spent the first few months after release in closed beta focusing on improving the product and working out scaling issues. Then, once the platform had proven successful with their 125k beta users, they opened to the public as one of the first apps in the new iPhone App Store.
To the occasional detriment of our collective Facebook feeds, Upworthy has decoded many of the secrets of content virality. How did they do it? The case study in this book explains many of the factors, but one of the most interesting to me is the way that they continually test their headlines.
You'll have so much fun reading this book that you won't even realize how much you've learned.
7 of 7 people found the following review helpful.
Growth Secrets of Today's Most Prominent Internet Companies
By Alex Sherstinsky
Every business is in its own unique situation. This means that marketing playbooks of others are not necessarily going to work for your company. However, knowing them is a must. They illustrate the thinking process that led successful companies to astounding growth curves. In their book, Startup Growth Engines, Sean Ellis and Morgan Brown present a number of case studies from the companies that each faced their own challenges and ultimately succeeded to reach the critical mass of users and customers. Feverishly researched, the material presents you with the detailed journeys of household names like Uber, Evernote, and LinkedIn. Knowing their methodologies will give you the tools you can adopt for your own business as well as inspiration to come up with techniques that will make sense for you and the courage to experiment and iterate until you uncover your own hockey stick growth!
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